Welcome to INTRIGUE Hotels

Let’s be honest, travel has evolved.  Today’s guests want to be engaged, excited and yes, intrigued by their hotel experience. Thoughtful touches, authentic experiences, and bespoke service are the hallmarks of modern independent lifestyle hospitality. INTRIGUE Hotels is the independent and lifestyle division of Interstate Hotels & Resorts, the leading third-party hotel management company in the world.  We’ve blended more than six decades of experience with some of the most innovative minds in the hospitality industry to create INTRIGUE, an integrated and innovative management platform that yields inspired experiences for our guests, and impressive results for our owners.

The Power of Interstate. The Innovation to Intrigue.


Independent & Soft-Branded Hotels Under Management


Properties in Development

Young Couple Enjoying Travel


INTRIGUE Hotels by Interstate brings a modern, lifestyle-focused management mindset to a variety of independent and soft-branded properties including urban boutique hotels, upscale restaurants, spa retreats, and international resorts. By delivering innovative culture, in-style creative, and inspired guest experiences, INTRIGUE is creating the new generation lodging. INTRIGUE builds upon Interstate’s decades of experience operating independent lifestyle properties across the country and around the world.

We deliver a dedicated team, a single all-inclusive toolkit and a ton of opportunity for your property.  INTRIGUE provides the following suite of services:

Management Services

An integrated hotel management platform designed to combine modern innovation, creativity, and market-specific authenticity to deliver a complete package to our lifestyle and boutique-branded properties. INTRIGUE delivers a complete ecosystem. Unlike our competitors, the INTRIGUE platform is comprehensive and focused exactly on providing 360-degree support: a luxury call center, central reservation system, revenue management platform, above property global sales, PR, ad agency creative, brand building, social media, lifestyle service culture training, and more. In short, we have it covered with one team, one all-inclusive toolkit and unlimited opportunity.

Global Sales Force

INTRIGUE is the only third-party, lifestyle management platform that supports its properties with a National Sales Office. This sales force is a full-service, one-stop source for Interstate’s and INTRIGUE’s top transient and group accounts. Our national team is utilized as an extension of your hotel sales team, leveraging our strong relationships to penetrate key accounts, and uncover new client activity that can bring more business to your property.

Brand Development & Experiential Programming

With a disciplined and data-driven methodology, INTRIGUE has extensive experience building brands from the ground up, or refreshing the positioning of existing properties. We begin with identifying and assessing the core attributes, inherent business drivers and consumer touch points. We identify and properly integrate multiple elements into a panoramic brand experience that is consistent and compelling. In addition, INTRIGUE offers an in-house agency model to service the branding, creative concepting, and online and traditional marketing needs of our properties through marketing teams on the East and West Coasts we deliver a strategic marketing approach and tactical execution

INTRIGUE Restaurant Group

Committed to developing world-class outlets that appeal to modern travelers, INTRIGUE has a roster of renowned celebrated chefs, mixologists, and nightlife figures to consultant, or engage in partnerships, to develop specific concepts for the appropriate project. With insightful research and analysis from our in-house team of analysts to ensure best profit margins, to training tools to enhance the quality and creativity of our hotels’ F&B teams, INTRIGUE is committed to the development of unique, authentic and successful F&B programs appropriate for each hotel’s size and business goals.

Development & Project Management Resources

Proven partners, we provide extensive resources and assistance throughout the project development process. From planning and design assistance, to assisting with construction budgeting, to project management services, to sourcing and procurement, we become an integrated resource and partner that helps bring your vision to life.

We drive hotel success by providing guidance and industry leading education in tandem with expert resources. To achieve success, we focus on developing our talent, providing strategic aupport programs, and delivering an elevated services standards.


Brian Sparacino

Managing Director

Brian Sparacino

Brian's deep curiosity for culture and technology drives his passion for experiential travel. He says it keeps him in tune with the demands of today's generation of travelers. Brian currently leads INTRIGUE, a division of luxury, independent, lifestyle, soft-branded, and boutique hotels. Previously, Brian has been responsible for over $1 billion in revenue for one of our largest ownership groups, managing a portfolio of hotels, resorts and golf courses.


  • Urban/Gateway Markets: The London NYC, Paramount NYC, NoMo SoHo, The Charles Hotel, Hotel Erwin
  • Destination Resorts: South Seas Island Resort, Laguna Cliffs Resort & Spa Marriott, Sawgrass Marriott Golf Resort & Spa
  • Sales and Operations Leadership Roles at Starwood Hotels & Resorts, Harrah's Entertainment - Caesars Entertainment Corporation, Trump Properties, and Marriott International

Paul Eckert

VP Resort, Lifestyle, Independent Operations

Paul Eckert

Paul is deeply involved in all areas of hotel and resort experiences. His creative thinking and proven track record of achievement in guest, associate, and owner satisfaction is the key to his success in optimizing financial and market performance. Paul began his career in food and beverage but quickly made his way to executive-level operations roles. From urban and modern luxury hotels to top-tier resort destinations, Paul's experience and insights have proven to elevate the guest experience while also producing innovative properties.


  • On-property executive operations leadership with a premier, modern, luxury brand
  • Manages first-ever Marriott/Starwood dual-branded hotels (Le Méridien Denver Downtown and AC Hotel Denver Downtown)
  • Corporate leadership in developing brand concepts, operations, and standards for Omni Hotels & Resorts, focusing on new hotel projects, spa strategy, and redevelopment of standards across all resorts, urban hotels, and convention centers
  • On-property executive operations leadership at several Four-Diamond destination resort complexes, including multi-dining outlets, spas, retail, pools, championship golf, and other amenities (Omni Scottsdale Resort & Spa at Montelucia and Omni Amelia Island Plantation Resort)

Mike Wylie

Head of E-Commerce

Mike Wylie

Named one of the 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel by HSMAI, Mike brings enviable industry and agency experience. After leading e-commerce efforts for Hilton and Wyndham, he launched Standing Dog Interactive, a digital marketing agency. Recognized as one of Inc. 5000s fastest growing private companies in North America for three years in a row, he grew Standing Dog to $8 million in revenues, and landed more than 1,000 Marriott properties as accounts. A digital pioneer specializing in independent and major hotel brands, Mike developed the hospitality industry’s first reputation management application, Review Analyst. Based in Dallas, Mike is responsible for leading all aspects of digital marketing, including overseeing electronic marketing efforts, website initiatives and third-party online travel agents for multiple properties around the globe.

Fernando Salazar

SVP Food & Beverage
Interstate and INTRIGUE

Fernando Salazar

Respected food & beverage veteran, Fernando Salazar leads the culinary divisions for Interstate Hotels & Resorts and INTRIGUE. In this role he is responsible for concept development and overall F&B oversight across the entire hotel portfolio for the companies. Prior to joining Interstate Hotels & Resorts, Salazar was most recently managing director of the Culinary Institute of America (San Antonio campus), and was named as the official ambassador of the CIA based on his creativity and leadership.  Previously, he held top food and beverage positions at Westin Hotels & Resorts, Omni Hotels & Resorts and Helmsley Hotels in Manhattan. Salazar created the International Tapas competition that evolved into the World Tapas Competition held every year in Spain, as well as the International Black Truffles competition. Salazar was honored with the Silver Plate Award as Hotel Operator of the Year and the Culinary Institute of America Gold Medal of Honor. He is the first non-Spaniard to be inducted into the Royal Academy of Spanish Gastronomy, and he has been named the Universal Culinary Ambassador of Spain.

Craig Franco

Revenue & Distribution

Craig Franco

Referred to as an "architect of distribution," Craig is a mastermind of his craft. He oversees all digital marketing, technology, and e-commerce strategies and has expertise in developing comprehensive 360-degree hotel eco systems. He says his experience working with some of the industry's top-tier hospitality brands gives him the edge he needs to stand out in his role.


  • Warrick International Hotels, a collection of 50 Four- and Five-Star hotels, resorts, and spas, providing affordable luxury in prestigious international locations
  • Corporate Director of Revenue Management at Amsterdam Hospitality Group, a boutique luxury hospitality firm with locations in NYC (The Empire Hotel, The Marcel at Gramercy, The Bentley Hotel, The Moderne Hotel), Miami, Charlotte, and other markets.

Adrian Clifford


Adrian Clifford

Adrian was the first-ever property-level e-commerce manager for Renaissance in Las Vegas, a Marriott lifestyle brand. She is a pioneer of her craft and makes a point to stay on top of today's trends. Adrian is an active Member of Interstate's Social Media Leadership Committee and says her work there inspired the creation of Renaissance's "Social Media Enthusiast" group. Adrian says she performs her best when pushed outside of her comfort zone. But, she's more than an e-commerce guru; she is an avid hockey and football enthusiast, too.

The INTRIGUE platform is comprehensive and focused exactly on providing what modern properties require in terms of support through a comprehensive ecosystem that delivers a luxury call center, central reservation system, revenue management platform, global sales team, PR, advertising agency creative, brand building, social media, lifestyle service culture training, and more. In short, we have it covered with one team, one all-inclusive toolkit and unlimited opportunity.

Want to know more about what is in our secret sauce?